The Curse of Knowledge: Why experts struggle to explain their work
You may be an expert with a deep understanding and specialised insights in your field, but are you able to successfully convey your expertise to non-technical audiences? Many experts stumble. Let’s explore how experts can bridge the gap to reach wider audiences.
The Curse of Knowledge
I’ve recently finished reading Adam Grant’s book ‘Hidden Potential’ (highly recommend by the way!). One section of the book I found highly relevant to the work I do and visual communication was discussing the Curse of Knowledge.
It’s a mental state where experts find it hard to recall what it was like before they acquired their expertise. Once we know something, it becomes nearly impossible to “un-know” it. Experts can process information at a high level, often forgetting that not everyone shares their depth of understanding.
The book uses the example of Albert Einstein. He was obviously an expert, but struggled with teaching physics to eager students. Despite his groundbreaking discoveries and profound insights, Einstein struggled to communicate effectively to his audience.
The challenge lies in bridging the communication gap between experts and non-experts.
Why experts struggle
Assumed prior knowledge
Experts often assume a level of prior knowledge that non-experts lack. They forget that not everyone shares their mental framework.
Jargon and complexity
Experts are comfortable with technical jargon and complex concepts. However, these can alienate non-experts. As Einstein himself said, “If you can’t explain it simply, you don’t understand it well enough.”
Fear of oversimplification
Experts can fear oversimplifying their subject matter. They hesitate to break it down into digestible chunks, fearing it might dilute the essence.
The value of non-experts
Fresh perspectives
Non-experts bring fresh eyes and curiosity. They ask questions that experts might overlook. Their “beginner’s mind” challenges assumptions.
Effective storytelling
Non-experts excel at storytelling. They can weave narratives that resonate with broader audiences. Remember, it’s not just about data; it’s about the story behind it.
Translators of complexity
Non-experts act as translators, bridging the gap between intricate knowledge and everyday understanding. They simplify without losing essence.
In conclusion, experts can benefit from the support of non-experts, and learn to communicate effectively. By valuing the contributions of non-experts, experts can unlock their true impact and make their knowledge accessible to all.
“Strive not to be a success, but rather to be of value.”
Want your expertise to gain more impact? Want to be of more value to your audience?
I can help bridge the communication gap with engaging visuals for your documents and presentations.
