Document Design

Inform without the overwhelm

You’ve got your expertly crafted copy, but will your audience understand and engage with your written message?

I can identify and implement the visual choices that will enhance your readers experience and communicate your expertise.

Feel confident that your content is clear, appealing to your audience and aligned to your brand.

Facts to consider:

  • Our brain processes visuals 60,000 x faster than text.

  • We will only read 20% of text when it's 600 words or more.

  • Our eyes can register up to 36,000 visual messages per hour.

  • 90% of all information transmitted to the brain is visual.

Visuals increase information retention, comprehension and emotional attachment - they make you FEEL.

Whether you’re needing a 1-pager or a multi-page document I can help:

  • get your look and feel right

  • communicate the right message

  • impress your audience

Documents that need to make an impact include:

  • Bids and Proposals

  • Reports – Annual Reports, Board Reports

  • Award Submissions

  • Policies and Procedures

  • Training Guides

With a professional layout, multi-column pages, stylish typography, rich graphics, images and tables, your document will stand out from the rest.  And if you're wanting a more immersive experience for your users, I can help with interactive PDFs.

Make complex topics compelling and accessible

Visual elements to enhance your document

  • Typography

    Selecting the right type is important because the viewer gets an impression about your message before they even beginning to read it. I can help choose type that is aligned to your brand and message, ensuring readability and legibility.

  • Photography

    Sourcing high quality photography that relates to your content, enhances the visual appeal of the document as well as informing the narrative is important to your document design.

  • Illustrations

    Illustration is a method of communicating with images. By using art and words together it helps to explain or clarify complex ideas. Custom illustrations will elevate your document.

  • Icons

    Custom icons will quickly communicate your ideas. A well designed icon or set of icons will enhance the aesthetic appeal of a design, but more importantly, will simplify complex themes.

  • Infographics

    A well designed infographic will condense large amounts of information into a form where it will be more easily absorbed by the reader.

  • Diagrams

    Diagrams, map, charts, graphs and tables are a visual technique to represent complex data in a simple, easy to digest way. Documents with diagrams are much more appealing to an audience.

“Zoe's reports are high-quality, well laid out and comes from the perspective of asking what the reader needs to see and feel in the way the information is conveyed.”

— Jade Wikaira, Director, Wikaira Consulting

The document design process

  • We’ll begin with a 15min discussion on your project goals and requirements

  • After our initial conversation, I’ll send you a creative brief that will guide the project. It will enable me to send you an accurate quote.

  • You’ll recieve a custom proposal and quote outlining deliverables, timeframes and payment terms and conditions

  • Great, you’ve accepted the quote and I have received all of your final content.

  • I deliver you sample pages

If you would like to go beyond a page of words and deliver highly engaging content