C A S E S T U D Y

Mojo Fit logo

Client: Mojo Fit

Date: 2021

Service: Logo Design

Simone is an Auckland-based recruitment consultant. In 2021, she decided to start her own business and approached me to design the logo for Mojo Fit.

Mojo Fit is a specialist recruitment agency connecting businesses and candidates through recruitment solutions that fit. Simone helps all parties enjoy the hiring process. She enjoys helping people find their career mojo, particularly engineers in the structural, civil, mechanical and fire sectors.

The goal

Establish a professional logo that injected some fun.

The process

I provided Simone a discovery questionnaire. We then met via Zoom and discussed the direction I had in mind. From here, I provided concepts for review. The chosen concept was refined.

The outcome

Simone was able to use the logo supplied to establish an identity for her newly established business. Using the various formats supplied for setting up her own website and social media.

“When I decided to set up my business I approached Zoe to design my logo.  What struck me most is the process she goes through to understand you and your needs.  She is very thorough in doing this. I clearly knew which logo suited my business best and with a couple of minor adjustments we then had a clear winner. I highly recommend Zoe to assist you with logo and document design. She has a great eye for design and knows how to listen and gain a true understanding of your needs.”

— Simone Storey, Director, Mojo Fit

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